91ÈÕº«AV

My research interest revolves around consumer decision-making, service marketing and consumer behaviour within tourism and hospitality context. My recent work has appeared in journals like the International Journal of Hospitality Management and Journal of Business Research. 

Methodologically, I enjoy both quantitative studies and conducting field experiments. My approach is interdisciplinary, drawing on marketing, hospitality, and psychology.

I am interested in supervising new doctoral students doing work close to the above-indicated areas.

I teach consumer behaviour and analytics and digital marketing strategy at PG level; marketing research project and introduction to digital marketing at UG level.